e-commerce tips

e-Commerce Tips
***Specialize in on-line marketing. Exploit one product or idea to it's fullest.
Most of the engines have choosen not to keep up and can not spider frames sites. Make NOFRAME sections in web pages.

Always make sure your web site is completely finished, spell checked, online and working properly before attempting to get indexed. One of the most common problems people encounter in getting their web site indexed is due to a spider not being able to reach the URL for indexing. Make sure your web site is up and responding.

Alta Vista and some other search engines, will index all words in your document (except for comments), and will use the first few words (e.g. 250 characters) as a short abstract to serve back. It is possible for you to control how your page is indexed by using the META tag to specify additional keywords to index, and a short abstract.

First paragraphs of the text are the most important for search engines. Brainstorm with friends and colleagues, etc. and put the most important keywords into a carefully crafted paragraph at the start of your HTML document.

***There are a few important things of what you should learn: General Marketing Tips, Website Marketing, Newsgroups Marketing (including BBSs', CompuServe, and AOL marketing), and E-mail Marketing.

People understand simple. You must explain what you have to offer in simple terms and make ordering very easy.

Did you know that approximately 90% of all Internet users access at least one of the major search engines to find web sites of interest? It is critical that your web site is ranked toward the top.

Make sure that the HTML code is using the proper tags in the proper places (called validating your HTML). Most search engines do not tolerate invalid HTML code, that is, if your code contains invalid HTML tags most search engines will not index your web page or worse yet, not index you correctly.

Most search engines can take up to 3 to 4 weeks before getting around to indexing your web site. Be patient. Keep track of when you asked to have your web site indexed and check often. Requesting to be indexed over and over again will not help speed up the process.
Alta Vista uses a case sensitive algorithm. What this means is that typing in "FISHING" will give you a different result from "Fishing or fishing".

Excite does not take advantage of Meta tags, they do however look at the words in the Title of your document. Excite may take as long as 4 weeks to index your web site, so be patient and check often.

***You must be able to accept credit cards on-line if you plan to do business on the net by selling products (not reselling). If you can't, you will lose over 60% of your business.
Order and fulfillment process must be completely automatic, because You want to concentrate all of your time marketing your product, but not doing paperwork, processing and shipping orders, especially when you have a successful product.

If you advertise to a specific target market, your per capita hit-ratio will dramatically increase than if you would have advertised your product or service in a major publication.
Rather than place an ad that directly markets your services or Web site, more effective is advertising some freebies which attracts visitors. You could advertise a free course, seminar, or report on helping people save money, and propose your services on the next steps.
Talking about how wonderful your company is without making any real contribution to the topic will not endear you to the readers.

Effective Web content must be more concise and to the point than content for any other medium. People on the Net don't have any time to waste.

***Take time to design an attractive site, but remember, what in e-Commerce the cosmetic aspects of your site are less important than the message(s) delivered through its content.
You do not have to have a merchant account to offer credit cards. There are many services which will handle instant online transactions for you (for example, Vantage Services, Inc. for credit cards).

Because of the 70-80% information searchers find in the Interbet by the main search engines, the main way to attract visitors to web site is the high ranking in the main search engines. Before submitting your site to the search engines and directories, spend some time reading about how to write your title, metatags and the first few paragraphs of each page to obtain better ranking. After submitting your web site, you should periodically review your ranking in the search engine listings by the key phrases.

To improve or maintain position of your web site in the main search enginess, you may need to rewrite pages, add new content and additional web pages, change your description and keywords, etc. If you need to learn HTML to do this, do it because the reward is worth the effort.

For web site promotion: signing your posts and email with a signature file. At the end of the email message add signature with address of your web site.

Whatever promotional activities you choose, be consistent. Do them frequently and don't stop.
The degree to which site will be successful depends on how professional that site is perceived to be by potential customers.